As part of a student project, we were given the task of selecting a topic and branding and designing a business.
I chose to create a luxury wine brand called "Dion", which represents the values of quality, culture, and the rich history of Greek wine.
"Dion" inspired by the Greek God Dionysus, who symbolizes wine, music, fertility,
And embodies liberation and indulgence, reflecting the spirit of the luxury wine brand.
Our branding process focused on Creating a consistent brand identity by embracing minimalism.
The name was simplified for brand awareness, while still capturing the brand essence.
The Design strategy is rooted in Greek heritage, with a modern touch.
cheers!
